About W+
The relationship & community operating system.
Brands fund it. Hosts run it. Members show up. W+ makes every part of it measurable, starting with finance, fintech and tech people in Singapore and Hong Kong.
How it fits together.
Brands & partner organisations
Pay for audience access, relationship development and engagement
W+
Relationship & Community OS
Matching
Right people, right session, right intro.
Funding
Sponsorships, packages, Stripe payments and invoices.
Host tools
Check-in, RSVPs, follow-ups, an AI co-host.
Experiences
Runs, padel, family days, circles, flagships.
Measurement
Repeat rate, opt-in profiles, conversations started.
Independent hosts
Bring existing communities and trust
Branded communities
Built for partner organisations
Members & relationships
Real experiences, repeat participation, voluntary brand engagement
Two ways in. One host-side product.
The same host tools power both, so one product carries two revenue streams instead of two separate platforms.
| Build a communityOrganisation → leaders → members | Sponsor a communityLeaders → members → brands | |
|---|---|---|
| Objective | Retain and deepen relationships | Reach and develop new relationships |
| Who owns the community | The partner (brand-led) | The independent host |
| Host role | Runs experiences for the partner | Keeps running their own community |
| W+ revenue | Setup + recurring platform & management fee | Sponsorship fee + W+ service margin |
| Main challenge | Keeping people coming back | Turning exposure into permission-based relationships |
| Example on W+ | A financial brand's own client community | A run club backed by a payments brand |
Who it's for, and the job they hire it for.
Member
Both models“When I land in a city or want a better routine, help me find good sessions and good people fast.”
W+ gives them: Directory, passport, invites that fit their life.
Independent host
Sponsor model“Help me run my club with less admin, and get paid for the community I already built.”
W+ gives them: Host tools, AI co-host, sponsor matching, payouts.
Sponsor brand
Sponsor model“Help me show up weekly for people I want to meet, and prove it worked.”
W+ gives them: Packages, checkout, proof reports.
Partner organisation
Build model“Help me turn scattered client activity into a branded programme I can measure.”
W+ gives them: Their own branded space, HQ dashboard, consent-based insight.
Partner's people (advisors, ambassadors)
Build model“Help me deepen relationships without extra admin or selling.”
W+ gives them: Optional hosting, invite links with credit, client-initiated requests.
One engine, many partners
Every partner gets the same tools. None is a custom build.
A partner organisation can have its own branded community on W+: their colours, their name, their words, and the features they switch on.
What one partner gets, every partner gets: branded events, opt-in member profiles, a host survey, and the same four measures of whether it's working.
Financial brands already spend here.
Banks
Title sponsorships of city marathons and running programmes, held for decades.
Insurers
Members' clubs that mix wealth, wellness and lifestyle experiences for high-value clients.
Life & health
Health and community partnerships positioned as part of brand credibility.
That proves the spending category exists. It doesn't yet prove W+'s willingness-to-pay or relationship ROI, and large one-off sponsorships have different economics from small recurring communities. The November sessions are how we start finding out.